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Sweden + Polarn O. Pyret

Last month I was invited to visit Polarn O. Pyret headquarters in Sweden with my sister. I usually don’t go to these kind of things but I love the brand so I was excited to see it from the inside. PO.P is new in the US but has been around for decades in Sweden. I have to say I absolutely loved Stockholm. It is beautiful and a very clean and orderly city. Other things about Sweden: everyone looks like a supermodel, there is an H&M on every corner (not an exaggeration), it was light out at 3am, and everyone speaks beautiful English. One thing that was interesting to me is how excited the other people we met were when we said we were there to visit Polarn O. Pyret. In Sweden POP has huge positive brand recognition. They are known for their extremely good quality children’s clothing. The quality is so good that in Sweden there is actually a huge second hand market for Polarn O. Pyret. They are made to be passed down from sibling to sibling and the stuff lasts forever.

Just to preface how serious these guys are about their outdoor gear, in Sweden and the other Nordic countries its standard practice to put your baby outside for naps. Even when its freezing cold (which is most of the year) they bundle up their babies and put them outside in their strollers. When I questioned this one of the women at the table asked me quizzically “You don’t?.” They are serious about children getting fresh air and even nursery age children spend most of their day outside playing, even in the snow. As a result they care about their outdoor gear. In Sweden there is a saying, “There is no such thing as bad weather, just bad clothing.” It’s hard to argue with their child rearing practices when they all grow up to be 6 foot super models with healthy glowing skin. My favorite thing about traveling is realizing there are just so many ways to do things.

What I liked most about Polarn O. Pyret is their philosophy on design. Their famous stripe pattern hasn’t changed since the 70’s. Their clothes are unisex, not overly masculine or feminine. The result is very “classic” looking children’s clothing. In fact they showed some ads from the 60’s and they could have been relevant today.

Have you ever been to Sweden?What do you think of babies napping outside? Have you ever used Polarn O. Pyret? I’d love to hear what you think.

 

This post is brought to you by the famous Swedish clothing company Polarn O. Pyret.

  1. Marty

    June 21, 2011

    I’ve never heard of this line before! I love the idea that it has a great tradition to it and that it is passed down from child to child. And it’s really cute! Never heard of putting babies/kids outside for naps or letting them play outside so much, but sounds very interesting. I’m sure it must be good to build a strong relationship to the outdoors like that!

  2. kalanicut

    June 21, 2011

    When I lived in Denmark, one of my favorite things was seeing the prams out in the yard for nap time year round. At first I thought, wouldn’t someone try to steal the baby?! Later it seemed so normal and I would totally do that with my own, given private space. In DK, our landlords always encouraged us to open our windows for 5 minutes every morning year round for fresh air too. One thing I admired about Scandinavians is that they know how to dress for the weather and have everything necessary to peacefully survive any kind of weather.

    And yes, I agree Stockholm is stunning. You can’t possibly take enough photos.

  3. Kim O'Brien

    June 21, 2011

    I loved seeing this post. I have a niece in Swedena and she is one kid who likes to play! Her clothes are so similar, I love the crayola colors versus the pastels children wear in the states.

  4. Jenna

    June 21, 2011

    I love those bicycle rain boots! So stinkin cute… I wish they had them in adult sizes.

  5. Erika Peterson

    June 21, 2011

    Yay! I just got back from Sweden and this post made me happy to know that others had an equally lovely time in a wonderful country. And yes, the women their are both gorgeous and fashionable!

    You can see my Sweden posts here: http://petesspeaks.blogspot.com/search?q=sweden

  6. Becky Anderson

    June 21, 2011

    I love this post!! One, because kids and kids’ clothing are so adorable, two, because I love hearing about Scandinavia, and three, because it makes me even more excited that I’m moving to Norway this fall!

    I spent a semester abroad of college in Trondheim, Norway, where they too leave their babies outside for nap times and, well, really, any time they can. I would walk around the family housing at the school and see strollers parked beneath apartment windows (with multiple inches! of snow on the ground) and parked outside of the stores downtown (there’s absolutely no fear of people stealing or harassing babies in Scandinavia, and why take a giant stroller through a small & crowded store if you don’t absolutely have to??)

    And, like you said, it’s not just the babies! As I would drudge through the rain on my way to class, I would walk by the barnehage (kindergarden) and see little kids dressed in their rain jackets, pants & boots, running around and swinging on swings.

    β€œThere is no such thing as bad weather, just bad clothing.”
    So true! If the Scandinavians always stayed indoors due to inclement weather, they’d never go outside (What with all the rain & snow)!! They’ve learned to live life regardless of the forecast.

    I can’t wait to move to Stavanger, Norway!! I’ll be on the lookout for POP when I get there!

  7. SUPERJCYCHICKEN

    June 21, 2011

    I LOVE POP. I got shirts for my little dude and how i want more for my baby girl. You can tell how well they are made and SO worth it. You can always tell when clothes are from Sweden especially with their patterns.

  8. Hillary

    June 21, 2011

    I don’t know much about babies/kids yet, but I do know that Stockholm is incredible. It is truly beautiful, and, I think, far superior to other large Scandinavian cities. I lived there for a summer in 2001 and still consider it one of the greatest things I’ve ever done.

  9. Kim

    June 21, 2011

    My daughter was born in January in Salt Lake City and I took her outside in her stroller for walks, bundled-up, from the time she was about a month old. I got a LOT of judgement. I don’t know if she needed the fresh air, but I sure did, even if it was freezing. She is 7 now so I guess I didn’t harm her too much πŸ™‚

  10. elizabeth antonia

    June 21, 2011

    i love POP! and this winter when i plan my daughter’s 3rd birthday party in the park (we do live in LA so it shouldn’t be too bad!) i’m going to do it in a park. i’ll keep repeating this in my mind ‘There is no such thing as bad weather, just bad clothing.”

  11. Pya

    June 21, 2011

    I have not heard of this brand but dressed my daughter in the hanna andersson line.

  12. Jean

    June 21, 2011

    My mother got me to put my babies outside to sleep. I had a nice carriage with a good size bed for a new born. He would fall asleep and then when it was time to go out in the neighborhood for errands I could just wheel him through the garage and out to the sidewalk, still sleeping.

    She also had a ‘kiddie coop’ which is a crib with screen material and a top with a screen. I could leave my kids in it without fear of insects. That was a great place for a nap, under a tree.

    Once when my baby was very young he fell asleep on his back and I had taken his diaper off, to air him out. The downside was that he got a sunburn on his pelvic area, even though it was only March but the weather can be nice in SF in March!

    It was harder with my no. 2 son. He was born at the start of the rainy season!

  13. CMN

    June 21, 2011

    Y’know, the only problem with all these awesome POP photos is that you really want to have those clothes in Big People sizes too, so that WE can look that adorable. LOL! All bundled up and looking fabu, wouldn’t you love to take a nap outside on a chilly day too? πŸ˜‰ Sign me up…

  14. Mollie

    June 21, 2011

    So funny, I have a friend who is German and she told me she puts her daughter in her stroller and just lets her nap on the front porch. I was kinda horrified at first, but apparently, it isn’t that strange-ha! Guess we’re just behind on some things!

  15. Mandy

    June 21, 2011

    So much cuteness! Its almost persuading me to motherhood…

  16. Ashley

    June 21, 2011

    I just adore POP! We just had our first baby, a boy, and pretty much his whole wardrobe is POP! Love their stripes, the sizing, and certainly the quality. Hopefully we’ll have a second baby who will get to wear them too!

  17. Seanna

    June 21, 2011

    I lived in Stockholm for a year where I worked as an au pair for a Swedish family – and reading this post brought back endless memories of striped clothing! It is so very true that all Swedish kids wear POP – it was funny going to pick them up from dagis (daycare) and all the kids would have on very similar hats/gloves/snowsuits…cause they all came from the same place!

  18. April

    June 21, 2011

    When I moved to Wisconsin from the south, I was surprised to see kids outside playing on the snow drifts when it was less than zero out. Heck, I was surprised they had to go to school!
    When we considered sending my daughter to a Waldorf school, one of the things that appealed to me was that the kids play outside every day, even if it’s raining or snowing. I loved that idea of just dealing with nature instead of holing up inside. Obviously, the outdoor napping is working for the Swedes, so there must be something to it!

  19. Laura Isabel

    June 21, 2011

    I heart POP. I have bought my daughter so many cute things. The colors are great and the design is fresh. (There is momma size clothing on their website) It is hard to resell in the US because no one recognizes the brand! So our POP pieces have become our favorite hand me downs.

  20. Jess

    June 21, 2011

    My husband is Swedish and we were just visiting his siblings in Sweden but now we’re back home in the States. I was ready to completely outfit our 18 month old boy in POP before coming home, too bad the exchange rate is so poor! We got some must-haves though, like the striped knit hats with the ‘P’ It just felt wrong to have Mitchell in his stroller on the streets of Stockholm without a striped POP hat!

  21. ajira

    June 21, 2011

    Yes indeed! What fabulous clothes. Have to see if there’s some San Francisco stores carrying any or if I can get my hands on a second hand store name! If you hear of anything please share. It’s so crazy to me that boys’ clothes are so limited here to the stereotype of lots of blues and little ‘man’ clothes. I want fun, whimsical choices too!

  22. Rachelle

    June 21, 2011

    My husband visited Stockholm a few years ago for work. He was blown away, he loved it so much! He said pretty much the same things you had to say about it. He felt like everyone was so kind and nice and that it was very family friendly, and that everyone was beautiful. πŸ™‚

  23. sara

    June 21, 2011

    This line is new to me…but I like the feel of it. And as far as the babies in the strollers for naps, I’m all for that. It would eliminate the screaming I hear from their rooms, right?!

  24. Jamie

    June 21, 2011

    I am so intrigued by the Nordic commitment to get outdoors, even in the bad weather. As a child growing up in MN we spent lots of time playing outdoors in frigid weather. Our parents bundled us up and off we went. The fresh air and movement is so good for you! Sometimes when the weather is bad I want to hole up indoors but once I get outside I always enjoy it and I look forward to my time outdoors more and more.

  25. Kate

    June 21, 2011

    Ever since your sister posted about your trip I have made a point of taking my kiddo outside every single day regardless of the weather (we had a very long wet spring here in Salt Lake City so there were many days when it didn’t look all that fun to go outside) and I was amazed at the outcome. Happier kid. Longer afternoon nap. Win. Win. Go Sweden!

  26. monica

    June 21, 2011

    I wish they had those rain boots in MY SIZE!

  27. Robin M

    June 21, 2011

    WOW, I totally love their clothes! Never heard of the brand before, so thanks for bringing it to our attention. I took a family trip to Sweden when I was 13. We went for summer solstice and I just fell in love with the place. Ran around with all the other kids until at least 1am. So fun.

    As for napping outside… I do it all the time with my little boy! We are lucky to live in NorCal, so the weather is nice most of the time. When he was a newborn the ONLY way I could get him to sleep was by taking him on loooong walks outside. Even today, over a year later, he fell asleep on our afternoon walk so I just let him finish up his nap on the front porch in his stroller. It helped that it was cooler outside than in our heat box of a house, and that we live at the end of a dead-end street with lots of other families, so there’s really no worry about stranger danger. I love to know that a whole country follows the same outdoor napping philosophy that I have!

  28. Michaela

    June 21, 2011

    Hah. I love how people usually react when they hear about the outdoor-napping and playing practices. It’s the same in Finland. We didn’t put our daughter to sleep on the balcony (because you hear horror stories of rats getting to newborns and chewing on their faces), but we did take walks even at -30Β°C and now she plays outdoors every day.

    And I love Stockholm, too. It’s very similar to Helsinki, many people don’t speak beautiful english here. AND Helsinki doesn’t have Stockholm’s Old Town. I absolutely adore that place with all its little shops and restaurants.

    Now you made me want to book a trip for this summer. Think i just might.

    And please come to Helsinki someday too! I can show you around πŸ™‚

  29. Jo

    June 21, 2011

    Drats. Why can’t they have such awesome kids’ shops in Singapore?

  30. Gina Vide

    June 22, 2011

    As we prepare for midsummer weekend, you can betcha that everyone is ready with rain-wear and buggy rain gear has already been packed! Hearing your impressions, again, has been a super fun reminder of the hardiness of the Swedes and their no-nonsense, love of nature. A transplanted northern-midwestern in Sweden; even I have reacted to the fact that this is no land for wimps; but found myself parking my baby buggies outside, too. In a land of so much “weather” and darkness, one would grow old and lonely waiting for a sunny day and quickly understands the need for good outerwear and hardy shoes! I realized this winter skiing 350 kilometer north of Stockholm, that Stockholmers moved around like sissies in comparison to their northern cousins. There toddlers were pulled in sleds behind skiing parents and retirees scooted on the streets using “kick sleds” as walkers!

  31. Lindsay

    June 22, 2011

    “My favorite thing about traveling is realizing there are just so many ways to do things”– I love this thought that you shared, its very interesting and makes me even thirstier for travel! I also love the concept of this kids clothing being unisex, yet so chic and classic!

  32. Annas Camping

    June 22, 2011

    I am Norwegian, and POP is a very popular brand here as well. I have a dress in the biggest girl size that fits me just perfectly, and I had to giggle when i met a little girl on the street about 30 years younger than me wearing the same dress πŸ™‚

    My son have lots of clothes from POP, and I love the quality. Their outdoor equipment is great.

    From the day my son starting having regular naps, most of them have been outside. We live on the 3rd floor in a suburb outside Oslo. I have never heard about Norwegian babies being stolen πŸ™‚ I put the babycall in his stroller, and I can always see him from my window. He sleeps so much better and longer in the fresh air.

    He was born in October, and the winter was very strict that year. He would only sleep if I walked him in his stroller, so we were outside for several hours every day, and the temperature was waaaay below zero. We have that saying in Norway too, and everyone believes in it. The children in my son’s barnehage (kindergarden) are out most of the day, even in the coldest winter.

    I am very surprised that this is not normal everywhere πŸ™‚

  33. Denise Laborde

    June 22, 2011

    Bonjour Jordan

    I discovered this brand through a post of your sister’s back in December. I’ve ordered yellow skinny pants and yellow striped tee for my oldest son. You can see/feel the quality. These items will be passed down to my other sons, for sure.

    They are having a huge sale on their US online site.

    Bises
    D

  34. Annas Camping

    June 22, 2011

    Ref. my earlier post: Here is a link to my blogposts about winter in Norway, if anyone is interested πŸ™‚
    http://annascamping.blogspot.com/search/label/snΓΈ

  35. SΓ³lveig

    June 22, 2011

    Hi hi, IΒ΄m from Iceland and, believe it or not, babies sleep outside in strollers here too…all year round πŸ™‚ …and we have POP here, love it !

  36. Pippi

    June 22, 2011

    From Iceland too and ,well, usually we do not let children sleep outside the first month or so if it is winter but after that then everyday all year around if the apartment has the possibility. I don’t know of many who put their babies out to sleep on the first 2 weeks – so do not just put them out in the pram on their second day!

    I knew that this is a Scandinavian thing but what I am so surprised is that you (and a lot of the comments) were so amazed about children playing outside in all weathers! I just can not believe that in kindergarten and such the kids stay inside if the weather is in any way “bad”. I think it is very very important to learn to dress according to the weather and to learn to adopt to nature.

    We also take them swimming from about 3 months old (indoor pools) and they dive down at about -5 months old πŸ™‚

    Love POP but I like even LINDEX more πŸ™‚

  37. Cecilia Brandt

    June 22, 2011

    I am a swedish reader and I am glad that you had a positive experience here. I have a one year old daughter, and yes she wears a lot of POP clothing πŸ™‚ I love that the clothes are cute but not “girly”

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  39. Misha

    June 22, 2011

    My goodness. I love European style and dress my kids as close to that way as possible. They just have a timeless version of style that I’m in love with. I had forgotten about people leaving their children out on the sidewalk to sleep. HAH. That’s great. I’m a believer in POP, now! Thanks for the introduction!

  40. Brittany

    June 22, 2011

    ha! Danes totally leave their babies outside too. It’s a bit unnerving at first but thankfully it’s a trusting environment here.

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    June 22, 2011

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  42. Jaclyn

    June 22, 2011

    I just got back from Copenhagen to run their marathon three weeks ago and my impressions of the city match that of Stockholm exactly. Beautiful, tall, fashionable people everywhere speaking perfect English and plenty of H&M shopping stores everywhere. We’re not sure what time the sun rose, but it stayed out until 11 p.m. every night. However, I’m sure the opposite is true in the winter. Awe, Scandinavians.

  43. Sabrina

    June 22, 2011

    Holy smokes those bicycle wellies are so adorable!

  44. Johanna

    June 22, 2011

    Hi Jordan! I just returned from Stockholm for the first time and was so delighted to see so many children outside playing in every part of the city. These days in the US, I rarely see children playing outside like I used to as a kid. Even the very little ones were riding their tricycles to school with their parents cycling beside. I also saw sleeping babies in prams on nearly every block. Did you notice all the ramps on the stairways made especially for strollers? I really loved how outdoor/pedestrian focused the city was. It made me very inspired and excited to have children someday. This clothing line is adorable!

  45. Giulia

    June 22, 2011

    My grandmother put my mom and her brothers out for naps in the Canadian winter. They need fresh cold air she said.
    Here in Canada our daycare is required to have outdoor playtime with the kids for at least twice a day at a minimum of 1 hour up to -25 Celsius. The kids love it, I think it’s the grown-ups that find it hard.

  46. kenzie

    June 22, 2011

    When we were in iceland and sweden over christmas we saw the strollers outside even then. In iceland! I love it though. Stockholm is my next destination I dream about.

  47. tren

    June 22, 2011

    The clothes look nice, but I think the little boy you pictured looks like he is wearing girls’ clothing. I don’t like unisex clothing, really. I prefer boys to look like boys and girls to look like girls. I have had a couple of cute unisex things for my kids, but I thought my baby girls looked too much like baby boys when they wore them.
    As for sleeping outdoors, I think it’s fine as long as the parent is very near the child and the temperatures aren’t below freezing. Unattended or in extreme weather, I don’t think it’s very wise.

  48. Erica

    June 22, 2011

    I love our PO.P stuff! I didn’t realize what brand it was until a friend was asking for quality clothing recommendations for her newly crawling daughter who needed some new pants. I checked our favorite pair of pants and it was PO.P. I have enven found some of our other favorite clothes are by them as well. (I’m not really one to look at labels I just buy what I like.) Like our reversible checkered button up shirt. So cute!

  49. Stacy O.

    June 22, 2011

    Thanks for another great, informative post. I have never heard of PO.P….love your review and insigh into the culture in Sweden. My 95 year old grandma visited there long ago and justYESTERDAY she was telling me about it and how clean and crisp everything is there.

    The nap thing is great….what an interesting idea! Thanks for sharing!

  50. Susan

    June 22, 2011

    My husband is Swedish and his mother has given us some lovely POP treasures over the years. One of my favorite pics is of my three kids in matching POP stripes. Love the softness of the clothes and yes, they do last for many passings-down. I used to live in Stockholm when I was first married and have loved the city ever since. So glad you had a great time, too! Thanks for the lovely post!

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