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Ladurée, The Unboxing

Ladurée is the best known macaron bakery in Paris. It is famous for inventing the double decker macaron cookies. (Supposedly they sell 15,000 cookies everyday!) There are a few locations all over Paris but the one on Rue Royale is right where we make a bus transfer so we’ve gotten in the habit of picking up a box in the mornings and then later that day at the park we unpackage the little treats and take turns trying each flavor. The packaging is really incredible, the bag, box, and even the napkin are gorgeous quality. Unboxing these little cookies is exciting every single time. I’ve tried lots of macarons but these are by far the best.

  1. Paul & Paula

    April 8, 2011

    I still have all Laduree boxes, I just cannot throw them… too pretty!
    Sometimes I think it is not too bad that we are not in
    Paris anymore because I cant resist… macarons, pain au chocolat, croissant aux amandes et et et…
    and I see your kid likes them too… nice… mine love them as well…
    happy week end

  2. Kelly Rae Burns

    April 8, 2011

    This place looks amazing!

  3. Debra

    April 8, 2011

    One of my favourite things about Paris is how stores package even simple things in special ways.

  4. Honora

    April 8, 2011

    That's the original location. And still my favorite one to go to! I love the little tea room.

  5. Susan

    April 8, 2011

    This is some serious francophile porn. 😉
    I have posted many times on the subject of Laduree…happy to hear you agree it's the best!

  6. bmayer

    April 8, 2011

    Good heavens….if I spent a year in Paris, it would mean 50 lbs and 5 extra years in the gym. Drooling.

  7. meenal @ maison marigold

    April 8, 2011

    laduree does have exquisite packaging..but my favourite macarons are the ones at pierre herme.just out of this world…love their boxes too..very contemporary ..thanks for sharing this delicious post..brought back some wonderful memories of my trip to paris last october..since you are in Paris..a beautiful weekend is a given..still have good one! do visit my blog when you have a moment! xx meenal

  8. Amber

    April 8, 2011

    so jealous! I always thought that color pairing of mint and gold is so dreamy!

  9. colleen

    April 8, 2011

    Are these better than the ones you recommended that we enjoyed at the SF ferry terminal? Just asking?

  10. la boom!

    April 8, 2011

    The box with the bear on is just adorable!

  11. Emily

    April 8, 2011

    looks like a recipe for a lovely day…"and to drink, Peru!"


    April 8, 2011

    What an absolutely quintessential Parisian experience. Gorgeous. Thanks for the eye candy!

    Now I'm going to dig into what's left of our Thin Mints…

  13. Amber, theambershow

    April 8, 2011

    I love M.'s "eating face". He is so sweet!

    I will be in Paris in a week or so, and Maracons are one of the things I really want to get my hands on. I'll be stopping here!

  14. alexandra

    April 8, 2011

    Pierre Hermé's macarons are the best, once you've tried them…au revoir Ladurée!!!!
    u should try them;-)

  15. zookeeper

    April 8, 2011

    I live in southwest FL and there is a genuine, real deal, french pastry shop nearby called "Le Macaron". They are to die for! I never want to share them when I buy them!

  16. joy sohn

    April 8, 2011

    I'm so happy you did a post on Laudree! It's one of my favourite bakeries in Paris. You really couldn't have taken any better photos, either.

  17. Yer Cinnamon Girl

    April 8, 2011

    OMGoodness they look so good and the packaging is so pretty! We have some good ones in Montreal but they are not packaged like that!

  18. Paloma

    April 8, 2011

    the packaging is really so exquisite, and the fact that it contains those treasures is almost too much to handle!

  19. robin k

    April 8, 2011

    Must have some!

  20. la Parisienne

    April 8, 2011

    I LOVE Laduree, but have you tried Le Notre? It's in the 7eme (close to where you're living, I think) on La Motte Piquet near Rue Cler. They were our favorite macarons when we were there. Their packaging is divine, too. As fantastic as the macarons are, you have to order "le divorce". Yum!

  21. Sarah

    April 8, 2011

    I agree with La Parisienne… Le Notre has really great macarons and beautiful packaging, also. I had never tried a macaron before living in Paris, so whenever I have one it takes me back there. What a fun treat for you to all enjoy them in the park together.

  22. Heather Johnson

    April 8, 2011

    My parents just came home from Paris and brought us a box of Macaroons from laduree.

    It was heaven. Lemon is my favorite, and the caramel will send you into a sweet coma. Love them, all of them.


  23. Cheryl

    April 8, 2011

    Oooh! We were just there last week (visiting from the states) and enjoyed not only the macarons, but the gorgeous store!

  24. marlene

    April 8, 2011

    keep these awesome posts coming. we are spending a week in paris this june and have no idea what we will be doing there… besides eating at all the places you have been talking about so far. 🙂

  25. Tanya

    April 8, 2011

    We have a Laduree in Zurich and occasionally we indulge. But I always cringe a bit when my boys gulp down a 3 franc macaroon in one bite and ask for another. Those are some pricey treats but irresistible.

  26. Jill V. / TerraSavvy

    April 8, 2011

    Oh YUM!! Someday I will go to Paris and eat those.

  27. jess @ fushmush

    April 8, 2011

    aw Ladurée. This is what I miss most about living in London. There is a Ladurée store on Piccadilly.

    Now I'm back in Sydney, I've been sampling the macarons trying to find a Ladurée substitute. Nobody even comes close yet!

  28. Brittney

    April 8, 2011

    those are the loveliest macarons in the loveliest box I've ever seen

  29. abby

    April 8, 2011

    oh my gosh. oh my gosh. oh my gosh.

  30. r8chel

    April 8, 2011

    I have never had a macaron. Ever. Anywhere.

    I must change that.

  31. s g

    April 8, 2011

    I have to agree with the Pierre Herme comments…hands down BEST macarons. They are incredible…I won't go back to La Duree, there is no need.

  32. Nuha

    April 8, 2011

    oh my goodness, I would absolutely love to try one of these! Macarons are so delicious! (and fun to bake too!)

  33. emily kate

    April 8, 2011

    Those look delicious and the boxes are gorgeous. Are you saving them all?? I think I wouldn't be able to throw them away.

  34. Amanda

    April 9, 2011

    Oh, this makes me miss Paris so much. I always miss it in spring, can't believe it's been almost 3 years since I moved back to the states. Paris just sticks with you 🙂

    And I agree. Ladurée is the best.

  35. Julie

    April 9, 2011

    Love these shots!! The colors are amazing!

  36. jjzach

    April 9, 2011

    I had some this past summer and actually brought my bag and box home. Love the photos! Takes me back to the taste.

  37. elisa

    April 9, 2011

    such a nice packaging! love it

  38. Alix Houghton

    April 9, 2011

    No. Fair.

  39. Pearl

    April 9, 2011

    Omg what an adorable post. I love the way you displayed every memory….


  40. Traveling Mama

    April 10, 2011

    One of my favorite things about Paris is Laduree! I love the raspberry macarons and their pain au chocolate literally just melts in your mouth. Mmmm! I have actually contemplated hopping on a plane and coming for a few days just so I can have some! My husband said that wasn't a valid reason for flying to Paris, but I think he was thinking about it too!

  41. Anneliese

    April 10, 2011

    We just passed through the CDG airport on our way to Florence and Laduree had a little cart in the middle of the terminal, which I couldn't resist–even the cart is gorgeous! Though I'm having a fabulous time in Tuscany I can't wait to pass through CDG again to buy more macaroons. Yum!

  42. Thom

    April 10, 2011

    Love that place, went there 2 years ago.

  43. zimtschneckenprinzessin

    April 10, 2011

    try hermé! they are even better! you can find them rue de cambon, thats near the station concore and the smith book shop. for me they are the best, but its right, that laduree have the best boxes! i just bought them because of the boxes. have a nice time and give a comment, when you tried hermé!

  44. Roxy

    April 10, 2011

    So I've never had a macaron (still!) but we're headed to Paris in October. Everyone's always walking about how fantastic they are, but part of me wants to wait until France and have the most amazing one ever for my first… or maybe just order some online now and gorge myself on them one evening…

  45. Geeta

    April 12, 2011

    *big sigh* 5 years of French and I've yet to put it to use… I've been positively craving France lately. I hope to finally get there soon… & after seeing this, the first thing I do will probably be go to Laduree!

    Being in India right now is marvelous.. but ah, to be in Paris! <3

  46. guynn house

    April 12, 2011

    We honeymooned in Paris and Laduree was a daily treat. Love following your adventure!

  47. Melissa

    April 12, 2011

    I love your outfit in this post!

  48. Hope

    April 14, 2011

    I still have my box too! It's the round one with the clear plastic top! So pretty! Thanks for sharing these photos! So beautiful!

  49. Holly

    April 14, 2011

    This is the closest I've come to enjoying a good macaroon in years. Thank you for the vicarious bite! Laduree is really something of a dream factory.

  50. Taylor Sterling

    April 15, 2011

    Jordan, I love your blog and now that your in Paris I'm enjoying it a little extra! I love your photos and your Parisian adventures are making me crave another trip! xx

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