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Styling a Minted Ad: Behind the Scenes

I was hired to help style some ads for Minted’s new Holiday cards and I thought it would be fun to show some Behind the Scenes. (BTW have you seen the new Minted Holiday Cards. They are Gorgeous!) Minted is such a neat company because their designs are crowd sourced and voted on. How Democratic! right? Plus I love women run businesses and Mariam Naficy is a powerhouse. I find her really inspiring. Anyway here are some shots of a couple of the completed ads.

The process was so easy because both the art director and the client were so great to work with.

First I met with Suzanne Shade, the art director and she discussed the layout and what they were looking for. Then I went to work collecting all sorts of goodies from my supply closet. (It feels so good to actually use all those pretty things I bought for no reason!) I also stopped by the Ribbonrie and Fantastico to buy ribbons and knickknacks for styling. Here is a picture of a small part of the props I brought.

The shoot was at XYZ Studios in San Francisco and besides Suzanne, Miriam and Annie Clark were there from Minted. Using the cards they had picked out we worked on different arrangements until we were happy with how it looked. My favorite part is adding little embellishments. A little ribbon here, a dangly thing there, until it looks just right. We basically experimented with several adjustments until everyone was happy. Meanwhile the amazing photographer Eva Kolenko and her assistant worked on getting the lighting just right. From there we just made little tweaks until the photograph was perfect. Below is a picture of the color test.

Somehow some party hats made it into my stash so we of course took some photos during down time.

  1. Tabitha

    October 18, 2010

    I think you will love this DIY costume. I think it is the funniest thing EVER.

  2. Mary Jo

    October 18, 2010

    when will their calenders be available? Love what I see 🙂

  3. Caroline

    October 18, 2010

    Everything looks wonderful! Great job! It was great to see the work that went into the shoot and the final product!

  4. InCircle Interiors

    October 18, 2010

    that's awesome! i've never used minted and i didn't know anything about them (though i'd heard about them). i'm definitely going to consider them for my xmas stuff!

  5. Sally

    October 19, 2010

    So so cute, I think the photo cards are a very american thing but I love the idea, I think I might wait till I have a family but then am so going to do it… as no-one does in the UK it'll be different!

  6. Anonymous

    October 19, 2010

    just purchased my holiday cards (and saved 15 percent on an early-bird sale) – thanks!

  7. molly

    October 19, 2010

    minted is the best 🙂

  8. marta

    October 19, 2010

    i absolutely love this. thanks for the inside look and congrats on the styling work, seriously sounds like a dream job.

  9. Whitney @ Whisker Graphics

    October 19, 2010

    LOVE a behind-the-scenes look! I find it fascinating learning how things come together and get produced. Thanks!

  10. Aimee

    October 20, 2010

    Just got my new issue of Real Simple and saw the ad…"Styling by Jordan Ferney" – Congrats! It looks fabulous. 🙂
    I've never commented before, but I love your blog and check it daily. Happy for your success with Minted (such a great company!).

  11. sweet & lovely crafts

    October 27, 2010

    Wow, that's so awesome. I love the behind the scene shots of photo shoots. I also love those holiday cards!

  12. kelsey

    November 23, 2010

    oh, i love minted! my Christmas cards on on their way 🙂

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