Apr 8

Ladurée, The Unboxing

Ladurée is the best known macaron bakery in Paris. It is famous for inventing the double decker macaron cookies. (Supposedly they sell 15,000 cookies everyday!) There are a few locations all over Paris but the one on Rue Royale is right where we make a bus transfer so we’ve gotten in the habit of picking up a box in the mornings and then later that day at the park we unpackage the little treats and take turns trying each flavor. The packaging is really incredible, the bag, box, and even the napkin are gorgeous quality. Unboxing these little cookies is exciting every single time. I’ve tried lots of macarons but these are by far the best.






54 Comments

  • Paul & Paula says:

    I still have all Laduree boxes, I just cannot throw them… too pretty!
    Sometimes I think it is not too bad that we are not in
    Paris anymore because I cant resist… macarons, pain au chocolat, croissant aux amandes et et et…
    and I see your kid likes them too… nice… mine love them as well…
    happy week end

  • Kelly Rae Burns says:

    This place looks amazing!

  • Debra says:

    One of my favourite things about Paris is how stores package even simple things in special ways.

  • Honora says:

    That's the original location. And still my favorite one to go to! I love the little tea room.

  • Susan says:

    This is some serious francophile porn. ;)
    I have posted many times on the subject of Laduree…happy to hear you agree it's the best!

  • bmayer says:

    Good heavens….if I spent a year in Paris, it would mean 50 lbs and 5 extra years in the gym. Drooling.

  • meenal @ maison marigold says:

    laduree does have exquisite packaging..but my favourite macarons are the ones at pierre herme.just out of this world…love their boxes too..very contemporary ..thanks for sharing this delicious post..brought back some wonderful memories of my trip to paris last october..since you are in Paris..a beautiful weekend is a given..still have good one! do visit my blog when you have a moment! xx meenal

  • Amber says:

    so jealous! I always thought that color pairing of mint and gold is so dreamy!

  • colleen says:

    Jordan,
    Are these better than the ones you recommended that we enjoyed at the SF ferry terminal? Just asking?

  • la boom! says:

    The box with the bear on is just adorable!

  • Emily says:

    looks like a recipe for a lovely day…"and to drink, Peru!"

  • besquirrely.com says:

    What an absolutely quintessential Parisian experience. Gorgeous. Thanks for the eye candy!

    Now I'm going to dig into what's left of our Thin Mints…

  • Amber, theambershow says:

    I love M.'s "eating face". He is so sweet!

    I will be in Paris in a week or so, and Maracons are one of the things I really want to get my hands on. I'll be stopping here!

  • alexandra says:

    Pierre Hermé's macarons are the best, once you've tried them…au revoir Ladurée!!!!
    u should try them;-)

  • zookeeper says:

    I live in southwest FL and there is a genuine, real deal, french pastry shop nearby called "Le Macaron". They are to die for! I never want to share them when I buy them!

  • joy sohn says:

    I'm so happy you did a post on Laudree! It's one of my favourite bakeries in Paris. You really couldn't have taken any better photos, either.

  • Yer Cinnamon Girl says:

    OMGoodness they look so good and the packaging is so pretty! We have some good ones in Montreal but they are not packaged like that!

  • Paloma says:

    the packaging is really so exquisite, and the fact that it contains those treasures is almost too much to handle!

  • robin k says:

    Must have some!

  • la Parisienne says:

    I LOVE Laduree, but have you tried Le Notre? It's in the 7eme (close to where you're living, I think) on La Motte Piquet near Rue Cler. They were our favorite macarons when we were there. Their packaging is divine, too. As fantastic as the macarons are, you have to order "le divorce". Yum!

  • Sarah says:

    I agree with La Parisienne… Le Notre has really great macarons and beautiful packaging, also. I had never tried a macaron before living in Paris, so whenever I have one it takes me back there. What a fun treat for you to all enjoy them in the park together.

  • Heather Johnson says:

    My parents just came home from Paris and brought us a box of Macaroons from laduree.

    It was heaven. Lemon is my favorite, and the caramel will send you into a sweet coma. Love them, all of them.

    Enjoy.
    http://familyvolley.blogspot.com

  • Cheryl says:

    Oooh! We were just there last week (visiting from the states) and enjoyed not only the macarons, but the gorgeous store!

  • marlene says:

    keep these awesome posts coming. we are spending a week in paris this june and have no idea what we will be doing there… besides eating at all the places you have been talking about so far. :)

  • Tanya says:

    We have a Laduree in Zurich and occasionally we indulge. But I always cringe a bit when my boys gulp down a 3 franc macaroon in one bite and ask for another. Those are some pricey treats but irresistible.

  • Jill V. / TerraSavvy says:

    Oh YUM!! Someday I will go to Paris and eat those.

  • jess @ fushmush says:

    aw Ladurée. This is what I miss most about living in London. There is a Ladurée store on Piccadilly.

    Now I'm back in Sydney, I've been sampling the macarons trying to find a Ladurée substitute. Nobody even comes close yet!

  • Brittney says:

    those are the loveliest macarons in the loveliest box I've ever seen

  • abby says:

    oh my gosh. oh my gosh. oh my gosh.

  • r8chel says:

    I have never had a macaron. Ever. Anywhere.

    I must change that.

  • s g says:

    I have to agree with the Pierre Herme comments…hands down BEST macarons. They are incredible…I won't go back to La Duree, there is no need.

  • Nuha says:

    oh my goodness, I would absolutely love to try one of these! Macarons are so delicious! (and fun to bake too!)

  • emily kate says:

    Those look delicious and the boxes are gorgeous. Are you saving them all?? I think I wouldn't be able to throw them away.

  • Amanda says:

    Oh, this makes me miss Paris so much. I always miss it in spring, can't believe it's been almost 3 years since I moved back to the states. Paris just sticks with you :)

    And I agree. Ladurée is the best.

  • Julie says:

    Love these shots!! The colors are amazing!

    http://www.inloveiwascreated.blogspot.com

  • jjzach says:

    I had some this past summer and actually brought my bag and box home. Love the photos! Takes me back to the taste.

  • elisa says:

    such a nice packaging! love it

  • Alix Houghton says:

    No. Fair.

  • Pearl says:

    Omg what an adorable post. I love the way you displayed every memory….


    Pearl

  • Traveling Mama says:

    One of my favorite things about Paris is Laduree! I love the raspberry macarons and their pain au chocolate literally just melts in your mouth. Mmmm! I have actually contemplated hopping on a plane and coming for a few days just so I can have some! My husband said that wasn't a valid reason for flying to Paris, but I think he was thinking about it too!

  • Anneliese says:

    We just passed through the CDG airport on our way to Florence and Laduree had a little cart in the middle of the terminal, which I couldn't resist–even the cart is gorgeous! Though I'm having a fabulous time in Tuscany I can't wait to pass through CDG again to buy more macaroons. Yum!

  • Thom says:

    Love that place, went there 2 years ago.

  • zimtschneckenprinzessin says:

    try hermé! they are even better! you can find them rue de cambon, thats near the station concore and the smith book shop. for me they are the best, but its right, that laduree have the best boxes! i just bought them because of the boxes. have a nice time and give a comment, when you tried hermé!

  • Roxy says:

    So I've never had a macaron (still!) but we're headed to Paris in October. Everyone's always walking about how fantastic they are, but part of me wants to wait until France and have the most amazing one ever for my first… or maybe just order some online now and gorge myself on them one evening…

  • Geeta says:

    *big sigh* 5 years of French and I've yet to put it to use… I've been positively craving France lately. I hope to finally get there soon… & after seeing this, the first thing I do will probably be go to Laduree!

    Being in India right now is marvelous.. but ah, to be in Paris! <3

  • guynn house says:

    We honeymooned in Paris and Laduree was a daily treat. Love following your adventure!

  • Melissa says:

    I love your outfit in this post!

  • Hope says:

    I still have my box too! It's the round one with the clear plastic top! So pretty! Thanks for sharing these photos! So beautiful!

  • Holly says:

    This is the closest I've come to enjoying a good macaroon in years. Thank you for the vicarious bite! Laduree is really something of a dream factory.

  • Taylor Sterling says:

    Jordan, I love your blog and now that your in Paris I'm enjoying it a little extra! I love your photos and your Parisian adventures are making me crave another trip! xx

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