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Sequins, Feathers, and Frills : The Making of Our Holiday Card

The last few years as the Oh Happy Day team has grown, we’ve been taking an epic team photo for our holiday card. This year was a pretty pivotal one for us, (we launched our new product line as well as created Color Factory) so we needed an over-the-top team photo to match. I asked teammembers Amy Moss and Sarah Kate Price to style the photo. The initial inspiration was Wes Anderson meets Gucci with an Oh Happy Day twist. We spent more hours than we’d care to admit scouring the internet, thrift shops, and our own closets for special pieces that felt exciting. Scroll through to see what we came up with!

Sequins, Feathers, and Frills : The Making of Our Holiday Card | Oh Happy Day!

First, Amy and Sarah asked everyone to bring in their best sequined clothes and accessories to the studio. It was INSANE. There were piles of clothes and shoes and scarves and sunglasses everywhere. Amy unfurled her collections of perfectly patterned socks and exquisite accessories. Sarah brought in her crazy lady hats and shoes and thrift store hauls from the last decade. It was pretty much a bunch of girls playing dress up in our studio for the weeks leading up to the photoshoot.

Sequins, Feathers, and Frills : The Making of Our Holiday Card | Oh Happy Day!

Once we had it all at the studio Amy and Sarah got to work putting together outfits. It was really coming together. Then I found THIS RIDICULOUS RAINBOW JUMPSUIT and it was on sale. Luckily I’m surrounded by a team of enablers who said things like “it’s classic” and “you’ll wear it all the time” and “I mean really, its a staple.” We also found a bunch of random vintage ballgowns on Etsy for $40-60 and ordered them. There were 13 team members, finding all those outfits that looked good together was no small feat. At one point Amy realized we needed to pull in more chartreuse so we had to rush order this sculptural dress from And Other Stories. Like most things we get excited about, this project went over time and over budget. Amy and Sarah are geniuses and it was so exciting seeing all the textures and colors come together.

Sequins, Feathers, and Frills : The Making of Our Holiday Card | Oh Happy Day!

Sequins, Feathers, and Frills : The Making of Our Holiday Card | Oh Happy Day!

Sequins, Feathers, and Frills : The Making of Our Holiday Card | Oh Happy Day!

Sequins, Feathers, and Frills : The Making of Our Holiday Card | Oh Happy Day!

Sequins, Feathers, and Frills : The Making of Our Holiday Card | Oh Happy Day!

  1. On Jen- tee shirt, Clutch (similar here), peacock patch, flower patch, Coat (similar here), Pants (similar here), glasses, shoes
  2. On Andrea: socks, earrings, dress (similar here), pin (similar here), shoes
  3. On Sarah: top, shoes, skirt (similar here), Earrings (similar here), bolo tie (similar here), head scarf (similar here), socks, glasses (similar here)
  4. On Jacqueline: boots,, dress (similar here), earrings, bandana
  5. On Alison: beret, dress, socks, shoes
  6. On Naomi: Tee Shirt, Skirt, clutch (similar here)
  7. On Jordan: jumpsuit, earrings
  8. On Claire: beret, dress (similar here), clutch, earrings (similar here)
  9. On Julia: shoes, hat, pants, top (similar here)
  10. On Ida: shoes, skirt (similar here), bag (similar here), beret, glasses (similar here), tee
  11. On Amy: socks, skirt, shoes (similar here), top, glasses
  12. On Erica: shoes, top (similar here), pants, hair clip (similar here), necklace
  13. On Justine: Dress, Shoes (similar here), bag

Sequins, Feathers, and Frills : The Making of Our Holiday Card | Oh Happy Day!

Photos by Thayer Allyson Gowdy
Styling by Amy Moss and Sarah Kate Price
Hair and Makeup by Jordan Masuret

  1. Seri

    January 9, 2018

    That’s the best photoshot ever!
    How wonderful it would be, to be one of your team!

  2. Jane

    January 9, 2018

    I have never ever ever said that I would spend so much money as you did on that jumpsuit UNTIL NOW. I would sell both arms, jump through fire, and take the wrath of my family for that amazing piece. Totally worth it and amazing. At least I have the pictures- thanks for getting it so we could all see its glory!

  3. Eva

    January 9, 2018

    Oh wow, this is an absolutely awesome post! I had no idea the team was this huge and everyone looks so cool. Such a fun and special idea, and so well executed! Love the hats and sunnies too :)

    http://www.shessobright.com

  4. Marie-Laure

    January 9, 2018

    You guys ROCKS; Well done for bringing a bit of Wes Anderson and Gucci together.

    From start to end, you bring the Colors, the Fun, the Hard Work, the the Rainbow. Bravo for all the 2017 “succes”. Looking forward for 2018!

    A bientot et Bonne Annee, Oh Happy Day.

  5. Briana

    January 9, 2018

    This looks so fun! What a great group!

    Briana
    https://beyoutifulbrunette.com/

  6. Yolanda J Washington

    January 9, 2018

    Love this concept! The card turned out wonderful. Happy New Year!

  7. Evi

    January 10, 2018

    WOW! This so great! I absolutely love the idea, I absolutely love how it has come out! Congratulations!

  8. Jean

    January 13, 2018

    I love that “At one point Amy realized we needed to pull in more chartreuse …”

    You guys look so beautiful and glamorous and like you stepped out of a Wes Anderson movie. This is so perfect!

    And thank you Jordan for sharing the behind the scenes for stuff like this and your anniversary party. I love hearing about the process and learning how your genius brains work. #ohdgroupie

  9. Belle

    January 21, 2018

    This definitely wins the ‘holiday card of the year’ award. Hands down!

    http://www.thislifeisbelle.com

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