After we got married I did a lot of research to find the best towel for our money. I went to three different stores and found someone to explain the difference in how each was made and what was better. I ended up buying Macy’s Hotel Collection towels. They were some of the best quality and by the time I signed up for a Macy’s card an bought them on a certain “sale day” they ended up being a steal. A year and a half later they are still really white, soft, and fluffy. Apartment Therapy just gave these particular towels a rave review, read more here.